Storytelling is as ancient as humanity itself. In fact, everything we know of humanity and its origins we learned through the power of stories. Storytelling is a skill that is also critical for marketers seeking to connect with their audience. In this segment of Innovators Interviews, Melanie Deziel takes us on a journey into uncovering what stories are and how to utilize their magnetic powers to create better marketing for your business.

Podcast length is approximately 18 minutes. Click on the photo below to listen:

Audio with transcript here.

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