Digital Marketing

How to Outsource Your Digital Marketing Staff & Agency Services

by Phillip Lew

It can be extremely expensive to hire a lot of staff members to make up your digital marketing team if you are based in the US and Europe. You are looking for individuals who possess specific skills to handle all of your company’s marketing content, social media, customer engagement, and more. Setting aside the money for training and wages can amount to a lot, especially while your business is small.

However, it is essential to hire people who have both applied knowledge and professionalism to competently work their jobs. In the digital age, digital and content marketing is no longer an option, it is a MUST. Gone are the days when flyers and word of mouth were enough. With everyone constantly connected online and checking their social media accounts, there is a potential market so vast that you’d be mad to miss out on it.

Good digital marketing plans require a lot of planning and are time-consuming to create and execute. After all, any successful digital marketing firm has a great digital marketing team at the helm. But when hiring locals is too pricey and expert help is needed, what is a small entrepreneur to do?

Delegating the Work Elsewhere

If you have tasks that you have to attend to everyday, especially when it’s something as labor intensive as digital marketing, it’s better to have someone else do the work. As the owner of the company or the manager of the marketing department, it’s your job is to think about how to achieve high quality content creation at scale but at prices that are affordable for your organization. You should be concerned with looking for ways to manage your limited resources while driving your company’s growth.

It is for this reason, among many others, that business owners opt to outsource certain positions and jobs to people outside of the US. If you find yourself considering this option, hiring digital marketing staff from the Philippines with C9 Digital is a great way to start.

Why Outsource to the Philippines?

There are several benefits to hiring someone from the Philippines to become a part of your digital marketing team. Some might be obvious, and some of them might even surprise you.

Perhaps one of the biggest benefits of outsourcing staff from the Philippines is the English proficiency that many locals possess. Since English is the medium of instruction in schools, many Filipinos can speak and understand English rather fluently.

Moreover, many Philippine colleges already teach the skills that you’re looking for (graphic design skills, SEO, copywriting, etc). Many fresh graduates of these courses have also already done some professional work beforehand for western companies. They already have the experience that you need so you can go straight to assigning work to them without spending too much time on training them on culture, your industry, or the professional skills you need.

Due to exchange rates across countries, you can easily pay an outsourced worker from the Philippines a decent wage without breaking the bank. It is possible to hire 3 digital marketers (Designer, Web Developer, and Copywriter) from the Philippines for the same amount that one local hire in the US costs.

For example, one client we have in Germany is only paying $7,500 a month for a team that within Germany would easily cost $18,000-$20,000 per month.

Another benefit is even a person with little experience can quickly become a competent employee if they have a clear guide to follow when working for your company. Now this does require some effort on your part, but it makes the process much easier as you can easily customize this for every outsourced employee you have and scale must faster and at lower costs.

When you create a guide with simple instructions that are easy to follow without too many hard decisions to make, you can still get the quality you are looking for. Plus, you don’t need to waste time micromanaging employees and worrying about possibly being lost in communication.

Who You Need on Your Digital Marketing Team

You can start off your digital marketing team with a few people and have them fill in important roles that are versatile so they can get more done. If you have people who can competently fill in the following roles, you’re on your way to success.

Here are a few of the positions that our clients often ask us to recruit and fill positions for within their organizations:

  • Web Designers and Developers

While both jobs have differences in terms of areas of focus, both tackle the very essential job of website building. A web developer will build the foundations of websites using a number of coding languages. Meanwhile, the web designer specializes in designing the user experience of the website. When the web designer has a creative vision for the website, the web developer programs it into life.

  • Content Writers

In the digital era, content creation is a must. People consume videos, photos, articles, and other forms of media online on a daily basis. A good content writer understands that you have mere seconds to get someone’s attention online and knows exactly how to create written content that does exactly that.

Content writers also have an understanding of online marketing tactics and write content that causes people to pause what they’re doing and take a look. Having a skilled content writer on your team means that they can competently write in a number of tones and styles, allowing you to take on a number of clients from different industries.

  • Copywriters

A copywriter is in charge of creating the written content for your digital marketing materials. They incorporate SEO Principles and savvy wordsmithing to come up with copy that does more than grab attention and engage your audience, their copy converts. Compared to the content writer, a copywriter’s job is less about writing and more about persuasion through writing.

Moreover, the tone of writing for a copywriter is more interactive and assertive. They call your audience to action by telling a story. This quality makes them ideal for creating product descriptions, landing pages, and SEO-driven copy for you and your clients.

  • SEO Experts

A person who specializes in Search Engine Optimization (SEO) knows exactly how to increase the traffic and improve the ranking of a website. This entails regularly analyzing and reviewing the website and implementing the necessary changes to achieve that.

An SEO expert must also be familiar with keyword research, programming, and SEO copywriting as they often work and collaborate with different departments. With this person on your team, you can leave them to make sure your website and your clients’ websites are always optimized and seen.

  • PPC Managers

A PPC manager’s main responsibility is to implement pay-per-click (PPC) strategies across different forms of media. Part of their job involves running PPC campaigns, selecting keywords, and monitoring paid search budgets as well.

Just like the SEO expert, PPC managers also test and optimize different channels, except their focus is more on profitability and ROI over visibility. PPC managers are also required to work with people across different departments, most especially copywriters and SEO specialists.

  • Social Media Managers

The social media manager’s main responsibility is to maintain engagement and oversee the content (theme, posting schedule, etc.) across all your company’s social media platforms. This role requires someone to keep abreast with changing social media trends and social demographic shifts too.

Beginning the Recruitment Hunt

You have the options to either directly hire your staff or have an outsourcing company such as C9 Digital handle the hiring process. If you decide to directly hire your digital marketing staff, make sure you are prepared to handle all administration, payroll and management of your overseas team. If you choose to hire an outsourcing company to handle recruitment, training, hiring, and management on your behalf, make sure you find a company that can comprehend your company’s vision and build you a team that will help move the needle within your organization.

When it comes to recruiting overseas talent there are many options. You can take to social media and post the job description on relevant groups and job boards that specifically target the target market of your ideal staff. Moreover, you can use websites like LinkedIn or Reddit to connect with people who have the skills you are looking for. You can also hire people off online work portals like Upwork and Onlinejobs.ph.

Of course, you can skip the guesswork and go straight to the screening process when you hire via an outsourcing company. After all, these firms already have the resources and connections needed to find the best people abroad to fill the open positions in your company.

Narrowing Down Your Candidates to the Worthy and Competent

Now, you might not know all there is to know about the tasks required of the positions you are hiring people for. However, you know exactly what you are looking for and you have to be clear about what you really want. Remember that you are delegating these tasks to be done by people overseas, they must be good at what they do and work responsibly and deliver results consistently.

Ask them more personal questions during the interview, like specifics about their job experience and their expectations. These are questions that they can’t easily google the answers to and help you better pinpoint if this person is a fit for your company. You are looking for someone who will give you a win-win situation: They get a job that they can do from home at a competitive salary while you get someone competent to get the work done at a lesser price than hiring onshore or nearshore.

How to Manage a Remote Digital Marketing Team

Any team can prosper when everyone is valued, competent, and on the same page. Making an effort to check on employees and keep communication open and transparent is a big deal for outsourced employees.

Keep track of work-related affairs and projects using Slack, Monday, or Trello. Slack is great for keeping chat topics and work files organized under different channels and store archives. Monday, on the other hand, is great for larger teams.

When it comes to talking to your employees though, it helps to have a more personable approach. Go beyond the normal email exchanges and communicate with your team through platforms that allow chats and audio and video calls like Skype and Whatsapp. Sometimes being able to speak with your employees or see them through a video can make things more casual and, at many times, less awkward.

This is especially beneficial for people who prefer to talk rather than text, and Filipinos tend to culturally be more extroverted and conversational too. Giving people the option to create their own chats and interact with funny, animated emojis can keep things lighthearted and energizing, especially during a stressful day.

For work performance monitoring, requiring your employees to submit a daily report is one way to keep track of their performance. You can also have them use a time tracker tool (like Time Doctor) to ensure that they were actively working on their deliverables during their allotted work hours

There are also numerous ways to handle payroll for outsourced employees these days. PayPal continues to be the most popular one for its accessibility, security, and ease of use. However, if you are based in the US, Veem is also a great payment service provider. Aside from not charging fees for payments from US merchants, you can easily create invoices and calculate taxes on the Veem website too!

Global Teams & Remote Work is the Future

In a world becoming closely interconnected by technology and the internet, the stigma of outsourced work being low quality work is starting to shift on an exponential scale. Outsourcing has changed the way that digital marketing is done. It has gone from being a contained activity done in-house toa collaborative effort that spans continents and departments.

It has allowed many small companies rapid growth in a short amount of time. It has also allowed people from developing countries to earn a decent living while honing their skills. A competent digital marketing doesn’t need to be made up of people from where you are anymore, it can be made of people from around the world. It serves as a testament to how boundaries are always changing and pushed by our evolving times.

To learn more about our outsourced digital marketing staff services, make sure and check out our services page by clicking here.

Phillip Lew

Phillip Lew

Phillip Lew helps investors, business owners, executives and government agencies all around the world on helping them leverage the power of outsourcing and using exponential technologies to create massive success within their organization. To contact Phillip for consulting, speaking opportunities or to hire C9 Digital, please fill out the online inquiry form at the bottom of this page.